How to Increase your Traffic with Proper Keyword Locations
keyword locations and how they impact your traffic
Hello boys and girls!!! Today…we are talking about keyword locations. Keyword locations play a HUGE part in how Google determines both WHAT your webpage is about as well as how it ranks compared to other webpages of the same the topic!
Make sense? Great! Shortest blog post ever. Kidding… 😀
4 Steps to Telling Google What Your Page is About
Ok…let’s say you’ve written a blog post (1500 words long…as I’ve previously recommended!). Let’s say your blog post is aboooout….hmmm….blueberry smelling dog shampoo. Let’s say you’ve submitted your post to all of the search engines (or it’s been about a week since you’ve posted it) and the lil’ spider bots of the Interwebs have run through your text to figure out where they are going to stick you in the Googles.
What are these bots looking for? Primarily, since they are a non-creative soulless…thing, they are looking for key phrases that occur multiple times near the top of your webpage
The first thing that comes to your mind might be the Title of your post…but think a little more aggressively! In the hierarchy of a webpage, what is even higher than that? You got it (you smart cookie, you)…the name of your website!
Make sense? Great! Shortest blog post ever. Kidding… 😀
#1. What is your wordpress, website name?
The first area the bots are going to check will be the website’s name…not JUST the page name, but the entire Website’s name! So…if your site is called “Blueberry Dog Shampoo”, and the keywords “Blueberry Dog Shampoo” appear in your title and body, google will (rightfully) assume that your page is all about Blueberry Dog Shampoo.
Now, understandably, you can’t go calling your ENTIRE website after a single product or topic. After all…how boring would it be if everyone was called a variation of “Dogshampoo.com”! So…keep in mind that this is a just a small piece of the SEO puzzle! Assuming you will be uploading a logo and a banner with your name and branding on it, I recommend changing your title in WordPress to a short, descriptive phrase. Take a look at the tabs area of this page as an example. What does it say? If you go to www.uncorkyourdork.com, it will say “Creating a Unique Small Business” at the top of that page too. EVERY article I write and product I publish will have to do with increasing traffic to your unique small business.
You can change this in WordPress by heading to your dashboard, “Settings”, and updating your site title. Utilize your tagline as well! Most themes will not show these phrases, so use this section to tell GOOGLE exactly what your website is about.
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#2. what is your slug?
The second area the bots are going to check out is the “slug” or ending of your url. Take a look at the URL of this post for an example of a keyworded slug!
The “/keyword-locations/” is the slug of the URL. This is a great place to insert the keywords or phrase you want this page to get found on. Try to make your keywords unique, and not too prevalent in a saturated market! For example, trying to keyword for something like “dog shampoo” will be a little more difficult. You’ll be going up against giants like Petco and Petsmart. Instead, a keyword like “blueberry dog shampoo” should be your key phrase. Keep you slug to 2-3 keywords and avoid using words like “the” or “and”. These short connector words just take up valuable SEO retail space and can hurt your rankings!
#3. what about your post title?
The next area the bots are going to check will finally…be your title. Make sure you’ve included your key words towards THE BEGINNING of your title!! The best titles have the keywords located in the first 3-5 words. Try to use your keywords in the same order that they appear in as seen in your slug.
Alright…HERE’s where things get just a lil’ bit more tricksy…NOT to mention fun. 😀
The rest of what Google bots are going to see COMPLETELY dependent upon what your HTML looks like, how many times your keywords appear in the HTML and…of course where in the HTML they appear.
SO, your goal is to get your keywords to appear in higher up in your pages code! You can do this with plugins like Yoast…but you
#4. Et tu, H2?
The next area to appear in your text should be a H2 header. (Not as scary as it sounds.) Simply create another subtitle that includes your keywords, highlight the text, and change the format from “paragraph” to “Heading 2” in your editing bar above. Easy peasy!! You can checkout the top of the post for an example of an H2 header. It’s the bolded sentence at the beginning of the post.
#5. in the paragraphs, people!
When it comes to FINALLY writing the text for your page or post, the goal is to include your key words in the FIRST sentence of your first paragraph…and around 3-4 more times in the body of your text.
Want a keyword ninja trick?
We've talked a LOT about what to DO with your keywords...but, you might not know how to get those amazing keywords to BEGIN with!!!
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Whew!!! I think that’s all I got in me for this post!! I know there’s a lot of crazy info up there…but this information is SUPER important to kicking your competition’s ass!! If you have any questions for me…don’t hesitate to put them in the comment area below! I’d be more than happy to answer them as best I can!
PS…if you want to learn EVEN MORE about getting to page one using key phrases and other ninja tricks, be sure get on the list for the Wham! Bam! Business Plan! Not only do we create some spectacular recurring revenue products, we spend a LOT of time chatting it up about organic (and forced) traffic!
Peace out trouts…until next time!