Blog post

How to Increase your Traffic with Proper Keyword Locations

March 17, 2016

keyword locations and how they impact your traffic

Hello boys and girls!!! Today…we are talking about keyword locations. Keyword locations play a HUGE part in how Google determines both WHAT your webpage is about as well as how it ranks compared to other webpages of the same the topic!

Make sense?  Great!  Shortest blog post ever.  Kidding… 😀 

4 Steps to Telling Google What Your Page is About

Ok…let’s say you’ve written a blog post (1500 words long…as I’ve previously recommended!).  Let’s say your blog post is aboooout….hmmm….blueberry smelling dog shampoo. Let’s say you’ve submitted your post to all of the search engines (or it’s been about a week since you’ve posted it) and the lil’ spider bots of the Interwebs have run through your text to figure out where they are going to stick you in the Googles.

What are these bots looking for? Primarily, since they are a non-creative soulless…thing, they are looking for key phrases that occur multiple times near the top of your webpage

The first thing that comes to your mind might be the Title of your post…but think a little more aggressively!   In the hierarchy of a webpage, what is even higher than that?  You got it (you smart cookie, you)…the name of your website!

Make sense?  Great!  Shortest blog post ever.  Kidding… 😀 

#1. What is your wordpress, website name?

The first area the bots are going to check will be the website’s name…not JUST the page name, but the entire Website’s name!  So…if your site is called “Blueberry Dog Shampoo”, and the keywords “Blueberry Dog Shampoo” appear in your title and body, google will (rightfully) assume that your page is all about Blueberry Dog Shampoo.

Now, understandably, you can’t go calling your ENTIRE website after a single product or topic.  After all…how boring would it be if everyone was called a variation of “Dogshampoo.com”!  So…keep in mind that this is a just a small piece of the SEO puzzle!  Assuming you will be uploading a logo and a banner with your name and branding on it, I recommend changing your title in WordPress to a short, descriptive phrase.  Take a look at the tabs area of this page as an example.  What does it say? If you go to www.uncorkyourdork.com, it will say “Creating a Unique Small Business” at the top of that page too.  EVERY article I write and product I publish will have to do with increasing traffic to your unique small business.

You can change this in WordPress by heading to your dashboard, “Settings”, and updating your site title.  Utilize your tagline as well!  Most themes will not show these phrases, so use this section to tell GOOGLE exactly what your website is about.

"I've got the BEST Search Engine Optimization, White Hat ninja trick EVAR!!!"

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#2. what is your slug? 

The second area the bots are going to check out is the “slug” or ending of your url.  Take a look at the URL of this post for an example of a keyworded slug!

 http://blog.uncorkyourdork.com/2016/03/17/keyword-locations/ ‎

The “/keyword-locations/” is the slug of the URL. This is a great place to insert the keywords or phrase you want this page to get found on.  Try to make your keywords unique, and not too prevalent in a saturated market!  For example, trying to keyword for something like “dog shampoo” will be a little more difficult. You’ll be going up against giants like Petco and Petsmart.  Instead, a keyword like “blueberry dog shampoo” should be your key phrase. Keep you slug to 2-3 keywords and avoid using words like “the” or “and”. These short connector words just take up valuable SEO retail space and can hurt your rankings! 

#3. what about your post title? 

The next area the bots are going to check will finally…be your title.  Make sure you’ve included your key words towards THE BEGINNING of your title!!  The best titles have the keywords located in the first 3-5 words.  Try to use your keywords in the same order that they appear in as seen in your slug.

Alright…HERE’s where things get just a lil’ bit more tricksy…NOT to mention fun.  😀 

The rest of what Google bots are going to see COMPLETELY dependent upon what your HTML looks like, how many times your keywords appear in the HTML and…of course where in the HTML they appear.

SO, your goal is to get your keywords to appear in higher up in your pages code!  You can do this with plugins like Yoast…but you

#4.  Et tu, H2?  

The next area to appear in your text should be a H2 header.  (Not as scary as it sounds.) Simply create another subtitle that includes your keywords, highlight the text, and change the format from “paragraph” to “Heading 2” in your editing bar above.  Easy peasy!! You can checkout the top of the post for an example of an H2 header.  It’s the bolded sentence at the beginning of the post.

#5.  in the paragraphs, people!   

When it comes to FINALLY writing the text for your page or post, the goal is to include your key words in the FIRST sentence of your first paragraph…and around 3-4 more times in the body of your text.

Want a keyword ninja trick? 

We've talked a LOT about what to DO with your keywords...but, you might not know how to get those amazing keywords to BEGIN with!!!  

I have the COOLEST, EASIEST five second ninja trick for you EVAAAAAAAAAAR!!!!!! 

SEO keywords everywhere

Fair warning...this trick is for Chrome Browser users ONLY.  (All the best tricks are.) So, if you aren't using Chrome, you might want to start getting your business moved over.  This trick is THAT time savingly, mind blowingly awesome. 

  • Step One: Download the Keywords Everywhere plugin for your Chrome Browser.  
  • Step Two: Create an Airtable to keep track of blog post ideas AND video ideas!  (I recommend you create a video for as many blog posts as you can!! Remember, YouTube is the second largest search engine AND owned by Google! 
  • Step Three: Head to Google and type in a generic phrase that describes your niche.  If you've downloaded the plugin, you should see a list of suggested keywords RELATED to your original search on the right side of your screen! 
  • Step Four: Take stock of phrases with a HIGH volume and a LOW CPC (cost per click) rate.  You won't be buying any ads, but these numbers give you a good idea of keywords that are actively being searched for (the volume) and how much competition you have for that keyword (The CPC).  Pretty much anything over $1 means you're going to have some heavy competition in with that keyword. 
  • Step Four:  See that gray star next to the key phrases?  If you LIKE a key phrase, click the star!! That phrase will automatically be added to a list inside of the plugin!  Just click the plugin icon at the top of your screen to be taken to your list anytime! 
  • Step Five: Remember that Airtable spreadsheet we made?  Make sure you're using the strongest keyphrases to brainstorm new titles and topics for your posts and videos! I recommend setting aside 30 minutes a week to brainstorm your next week's key words and content!  

Whew!!!  I think that’s all I got in me for this post!!  I know there’s a lot of crazy info up there…but this information is SUPER important to kicking your competition’s ass!!  If you have any questions for me…don’t hesitate to put them in the comment area below!  I’d be more than happy to answer them as best I can!

PS…if you want to learn EVEN MORE about getting to page one using key phrases and other ninja tricks, be sure get on the list for the Wham! Bam! Business Plan!  Not only do we create some spectacular recurring revenue products, we spend a LOT of time chatting it up about organic (and forced) traffic! 

Peace out trouts…until next time!

    • I’m so glad it came in handy for you, Karen!! 🙂 If you have any questions for me…don’t hesitate to ask!

    • You’re very welcome Jessica! I hope the tips help! I’ll be posting weekly with step by step…steps you can take to improve your SEO on your blog. 🙂 Follow me on FB to be in the know of when I post next!!

    • Yoast is amazing!!! One of my favorite (and in my opinion mandatory plugins)! Yoast PLUS keywords (and a few other suggestions I’ll keep going through in future articles) will shoot you to the top SUPAH fast! 🙂 Great start, though!!

  • I’ve been struggling to improve my SEO skills and this post is the best advice I’ve seen for tackling the basics. On-point and detailed with explanations of HOW it works. Thank you so, so much!

  • I didn’t know that Google automatically penalizes you for a slower site speed…I know this is an issue of mine and I have put off fixing it for so long. That’s going to be one of my goals for sure. Some great tips here, am bookmarking to read in further detail later 🙂

    • There is a little debate about whether they penalize you directly, or in a round about way…but either way you’ll get knocked down a few pegs! If your site is slow, traffic on your site will decrease…and your bounce rate will rise. This will absolutely cause you to fall in rankings. 🙂

    • You’re very welcome, Shannon!! Don’t hesitate to ask me any questions you might have!! 🙂 Actually, you might find the 21 day SEO checklist useful!! It breaks down everything you need to know about SEO into a kind of 21 day bite sized…well…checklist! You can download it by filling in the pink bars above. 🙂

  • Hello, I came across your post in a private group called Bloggers Supporting Bloggers, I thought your post was extremely educational for those of us, especially who are new to blogging and want to learn everything , I need to become successful in the blogging world. Great educational post!

    • That’s wonderful!!!! I’m so glad you love the post!!! If you’re just getting started in SEO, I have a TON more tips for ya!! Use the pink sign up bar above to snag a copy of my “21 Day SEO Rookie Checklist”. It will walk you through learning SEO for your blog day by day instead of bombard with too much non-actionable advice!

    • WOOHOO!!!!! I’m so glad you enjoyed it Mardene!!!!! Sounds like you’re on it!!! If you have any questions for me or are looking for a checklist to help keep your posts as SEO awesome as it sounds like they are, be sure to download the 21 Day SEO Rookie Checklist… 😀 Thank you so much for stopping by!!

  • I was just getting ready to do a search for how to put in invisible images because I don’t like those huge images or vertical images in my post. So, I am going to make the vertical images invisible (and keyword rich, thank you very much!) for pinning.

    • W00t!! Right place, right time!! So glad you found me! (Even with my ninja skills…). Let me know if you have any questions!! PS…one of my FAVORITE tricks is to put that above code in the header of my main page…that way there is a pinnable image, packed full of keywords that represents the entire site! Don’t worry…individual pins will still show up on individual pages! 😀

  • I definitely need to check the first point. Currenlty, I only have my blog’s name, which won’t make much sense because it doesn’t contain any of the keywords that I write about.

    • It’s all good if your blog doesn’t have your keyword in the primary name…just make sure you use it as often as possible in your descriptions, titles, slugs and text! 🙂

    • Thank you so much Kim!!! I’m so glad you loved the post!! I have some GREAT SEO events coming up this week!!! So if you want to keep up with SEO and get some more tips and tricks, follow Uncork Your Dork in the Facebook group! 🙂 There is a button in the sidebar that will get you there.

  • Usually when I think keywords I think “ugh!!” but I found some useful info in this post, especially your idea about the invisible image and the alt text going into the ‘text’ area. Thanks!

    • That is freakin’ awesome!! I’m so glad you said that Dave!! 😀 My entire goal for the blog is to help people going “ugh!!” into a more “Ok….I think I’m getting this…” mentality!! 😀

  • So earlier today your article was a suggested pin on Pinterest. Well I started reading your article and it was full of such great tips! When I went to pin it Pinterest crashed and I couldn’t find your article anywhere! I searched and searched with no luck. Well tonight I recalled you writing about “Blueberry Dog Shampoo”! So…I googled that with SEO and guess what I found! Yay!

    • HAHAHAHAAHAHA….THIS MADE MY DAY!!!!! Oh man, Jennifer!!! I’m going to smiling at this for a while. Thank you so much for hunting the article back down!!!! lol.

      Let me know if you have any questions for me while you get your site all SEO’d and keyworded!!! 😀

  • Wow!! This was so incredibly helpful! You’re amazing!! Takes so much time to learn all these little things about the Internet! Thanks girl! -Isabelle (www.TrulyIndulgent.com)

  • Thank you for this post! Very useful to me. I’m going to try some of your ninja tricks! Thank you for your easy to understand instructions! Thank you!

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