How Reworking Old Content for a New Audience Can Triple Your Traffic

Level: Growth
reworking old content to increase your traffic

Reworking Old Content for a New Audience + The Reworking Roadmap Download!

When it comes to reworking old content, I’m sure you’ve read every article on “offering free downloads”, “finding your niche”, “write epic posts”, “collect emails”, etc.  You can’t see me right now…but I’m rolling my eyes.  Those kinds of articles are a dime a dozen on the interwebs, and only about A HANDFUL of their authors have a unique spin.  Don’t get me wrong!! The information is great!  It’s just…not…new.

Anyhoo…I won’t digress.  But what do I do to keep my content fresh?  Ummm….recycle it?  🙂 

I have a list that I use for EVERY blog post I publish.  I call it my “reworked roadmap”!  And because I love all of your shiny digital faces…I’m giving it to you!!  You can grab it below, or you can click the button in the side bar to sign up for all of the Uncork Your Dork freebies at once!  🙂

Remember, not all of these formats will be suited to your topic…but most are. As I decide which format to rework my content, I create templates for covers in Canva and Indesign.  That way, I can use those to create a branded feel for every piece of media I put out. And remember…the quality of these should be amazing!!!!  These are going to live on people’s desktops and browsers…so make them great!!!

One thing to remember, is that having different types of content based on one topic will only draw in different types of audiences!  As someone with a learning disability…I MOST DEFINITELY understand the value of having my available learning style at my finger tips! Whether a follower prefers to read, watch, listen or actively participate in the steps to get to an end…create content that will get them there the easiest!

(Any links with the ** symbols are affiliate links!  I don’t recommend anything that I don’t use and love 110%, but please feel free to use the direct link for the company!  🙂  If you’re happy, I’m thrilled!) 

downloads-blog

THE BLOG POST

I focus, first, on the blog post. Write your blog post with every bit of information you can POSSIBLY give them. That means paragraphs and paragraphs!! (I go over this in the basics section of the SEO Course in more detail but….the BEST optimized posts should be around 1,500 – 1,800 words in length.)  Give them so much organized information, their brain explodes!  

CHECKLISTS

Once I’ve hit publish on that, I move onto checklists! What kind of “checklist” can I create from this content? Trust me…you can create a checklist of SOME KIND! Think “steps” to accomplish what it was you wrote about!  Hell…you can even create checklists for smaller topics you cover within the post!  For instance, if you write a blog post abooooout…”5 Types of Comment Styles That Will Get You Traffic”.  I could create checklists like “steps to finding the right commenting platform”, “Top 10 Ways to Entice Commentors On Social Media”…that kinda thing.

WORKSHEETS

My next form of media is a worksheet. I. LOVE. WORKSHEETS!!!  If you haven’t downloaded the worksheet for this post…make sure you do!!!!  Worksheets simply make your blog post ACTIONABLE! For example…let’s take the “commenting” article again! An ideal worksheet for that would be “Tracking Analytics Based on Comments”.

To prove that my methods work…I created a worksheet that allowed the downloader to log where and when they made a comment.  I gave them specific instructions on HOW to phrase their comment, and to try to create a conversation on no less than 10 blogs a week. From those directions, they need to keep track of how many visits they get from the other blog’s site, and if they receive any special requests…collaboration…guest posts…that kind of thing.  Don’t forget, you can sign up for the downloads library and get access to EVERY actionable worksheet I’ve created and will create in the future!  Everything gets added there!

THE PDF

Whew!! Movin on down the list!! From the worksheet (heart emoticon), I move onto the PDF!  I LITERALLY take the blog post…and make a downloadable PDF out of it. Now, this sounds weird…but hang with me for a second! You can use these a couple of different ways!  On my old blog…I had a link at the top of every post inviting readers to download it into a PDF format.  This was for the readers that just…didn’t have the time to read it and didn’t want to keep a tab open.  They give me their email address…I give them a pretty pdf.

You can also use this pdf as another freebie, perhaps in your free downloads library.  You can also give the article as an incentive to OTHER bloggers!  If they’ve written an article that is related to your topic on their own blog posts…shoot them an email and ask them if they’d like to join forces! They can offer YOUR free download on their post!  You tell your readers you’ve been featured, it’s not considered duplicate content by search engines AND you’ve made a new blogging friend!

(For this one…make sure you work out with the blogger whether or not your free download will be behind an email collection wall…yours, theirs, or none at all. Personally, I recommend none at all!!  For me…this tactic is SOLELY to get intrigued visitors to your blog. You can collect their email addresses when they get to your space!!  ALSO…make sure the blogger you are working with KNOWS that this article HAS been posted on your blog.)

AN EMAIL COURSE

Next on the list?  An email course! This is a great way to build your email list…AND start cementing your niche and trustability!!  Can you take the content of your blog post and create a mini 5-10 free email course breaking down your topic? Are you giving your readers information that can be broken down into actionable steps?  

When you do this, create a button in your sidebar linking to your email course!  I also recommend the plugins “Optin” and “PopupAlly”.  Those will give your customers the ability to opt in to your course throughout every blog post and as they are leaving your website.  Both are free! You’ll want to create a blog post about the mini-course as well!  This will make sharing in Facebook groups and on social media easier for your readers!

There are a ton of email clients out there for newsletters and automated and trigger based emails…but I use a company called GetResponse**.  They make it SUPER easy to understand and create an automated sequence for your readers! I’m dead serious when I say this is one of the best automation tools in my arsenal.

NEWSLETTER

Alrighty…next on the list.  If you’ve created an email course…you may not want to do this one, due to redundancy.  But if you have a weekly newsletter, consider making this blog post your topic for your next broadcast! It shouldn’t be word for word what is in your blog post…and remember, images and too many links will tell email clients that you are either spam or a promotional email.  Keep it text and logo only with only the important links…and you’ll be golden. The best way’s to use a newsletter is to give very short, to the point “how-to” type information.  SO, you can take your best two-three paragraphs from your blog post…write an opening and a closing sentence, and voila!!! A WUNDERBAR newsletter!

VIDEO

This is one of my faves…and one we’ve already touched on a bit!  VIDEO!! Video DID indeed kill the radio star…so it’s time to step up to the camera, my friends. This method of repurposing blog posts is a GREAT way to rip off the proverbial camera shy band aid! The goal here is not to host a webinar or talk for hours.  It’s talk for 5 minutes on camera. 

Do a quick introduction, jump into what you plan to teach (only one or two points from the blog post…not the whole thing!), then close with telling your watchers what they can do next! (Join your FB Group, check out more on the blog post, sign up for your newsletter, etc!).  Facebook has been sending (so it seems) surges of extra traffic to the pages that use Facebook Live, so not only is this a great way to show your current audience your expertise and your personality…but it’s a fantabulous way to pick up new fans!! 

AUDIO

This one is a little bit different, but I’ve seen it used withGREAT success!!!  Have you ever thought of using audio?  You can either use the audio in a podcast…or even as just a download on your blog!!  I don’t know about you guys…but narrating on audiobook has been on my bucket list for years. Soooo…this might be as close as I get!! If you have your beautifully written blog posts in audio format, they can be enjoyed by people on the road, people multi-tasking, and people who might not be able to consume them in their original format!

THE EBOOK

This one takes a little bit more time, but after you’ve written six or seven blog posts around the same topic, you can combine them into an ebook!  I recommend using this as a paid product on your website.  I use systems like Apple Pages and Canva to write, organize and design my ebooks and PDF’s.  

Let me be a little bit clear here.  When I say “eBook”, I mean a book that consists of anywhere between 35-150 pages.  You do NOT have to have a 200+ page book in order for it have a price tag!!  In fact, some of the best books I’ve bought and downloaded have been between the 35-45 page range.

You should NOT just take blog posts and squish them together, however.  Just like a regular book, you’ll need to have segues between chapters, write a bio for yourself and business, have a cover, and add a few pages to promote your blog and website!

Also, if you’ve been creating workbook pdf’s for your blog posts…why not create an ultimate workbook!!  *cough* Kind of like the SEO Workbook in the shop? *cough*

A NEW POST

Finally?  A new post! Whaaaat???  We’ve made a full circle!!! Can you take parts of your blog post and go into even MORE detail?  Can you create a whole NEW blog post?  Pay attention to the questions or comments your followers asked on your last post!  This can sometimes be a great starting off point for getting new material!! 

 

If you have any reworking ideas for blog posts…add them in the comments section below!!!  I would LOVE to see what other forms your work can take!!

Terra Dawn

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40 Comments

  • Reply
    Kwame
    May 25, 2016 at 5:59 pm

    This is really good advice. I’d to repurpose my posts put haven’t figured out how to. You’ve definitely given a framework to work from. Thank you!

    • Reply
      uncorkyourdork
      May 26, 2016 at 11:58 am

      That’s so awesome Kwame!!!! Let me know if yo have any questions as you go…and don’t forget to download the worksheet!!

  • Reply
    Kathryn
    May 25, 2016 at 7:19 pm

    Wow! First of all, I love the name of your blog. What an incredible resource this post is. I pinned this for BYOT but you’ve totally hooked me. 🙂

    • Reply
      uncorkyourdork
      May 26, 2016 at 11:58 am

      Hahahaha….thanks Kathryn!!! Woot for pinning, and I LOVE BYOT!!! Such a great community!!! Thank you so much for stopping by and spreading the love!!!

  • Reply
    Brittany Nikole
    May 25, 2016 at 8:55 pm

    Wow- so many ideas I haven’t been trying! I really like the idea of a worksheet and PDF- Pinning for reference:) Thanks so much for sharing!

    • Reply
      uncorkyourdork
      May 26, 2016 at 11:57 am

      Wohoo!!! I’m so glad you like it!!! Have fun getting all of your printables together!!! 😀

  • Reply
    Chelsea
    May 31, 2016 at 11:47 am

    Such great tips! I’ve always wanted to develop an eCourse. I WILL do this someday to build my list!!

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:18 pm

      Woohoo!!!! Go Chelsea Go!!! 😀 I love e-courses (as does the rest of the online world!! lol). Let us know what you come up with when you come up with it!!!

  • Reply
    NYG@NaughtyYogaGirl.com
    May 31, 2016 at 12:56 pm

    Wow – I’m so glad I found your blog … I love your writing style and am so excited to read more! I signed up for access to the download library, and followed you on Bloglovin. Thanks for sharing! 🙂

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:19 pm

      Woo-hoo!!!! Hold tight for a few more days and you’ll get access to a HUGE video library I’m putting together!! I’m going to try to announce it on Friday!!!! 😀 Thanks for stopping by!

  • Reply
    Nellwyn
    May 31, 2016 at 12:57 pm

    Great tips! I recently starting filming videos for my blog and YouTube and it’s so much fun!

    Nellwyn | http://www.thecardinalpress.com

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:19 pm

      YAY!!!! I’m actually going to get started on Youtube as well soon!!! I have lots of new video content in the works!! 😀 High five for digital kickassery Nellwyn!!

  • Reply
    Sharon
    May 31, 2016 at 1:53 pm

    Awesome!! Thanks for the info!1

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:20 pm

      My pleasure, Sharon!!! Thank you so much for stopping by!!

  • Reply
    Angie Scheie
    May 31, 2016 at 2:03 pm

    You weren’t lying, you have so much information in your posts! I had to read it a couple of times and am pinning it so I can reference it more in the future!! Loved it. Joining and subscribing too. Thanks!!

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:21 pm

      Hahahaha…that makes me feel so amazing that you think so!!!! My brain rapid fire spits out stuff…so I don’t think I could hold back if I tried!!! lol. I’m so glad you found me!!!

  • Reply
    Jenn
    May 31, 2016 at 2:15 pm

    Wow, really great advice. I’m bookmarking this to reread later.

    • Reply
      uncorkyourdork
      May 31, 2016 at 3:21 pm

      Yay!!! I’m so glad you found me, Jenn!! Let me know if you have any questions as you rework your posts…and thanks for pinning!

  • Reply
    Jill @ RunEatSnap
    May 31, 2016 at 3:53 pm

    Great post! Lots of good info I’m bookmarking for later. Thanks!

    • Reply
      uncorkyourdork
      May 31, 2016 at 4:21 pm

      So glad you like it!! Thank you for stopping by Jill!

  • Reply
    Jenny
    May 31, 2016 at 5:14 pm

    Love this post! I am definitely going to keep all of your suggestions in mind.

    xoxo, Jenny

    • Reply
      uncorkyourdork
      June 1, 2016 at 11:12 am

      I’m so glad Jenny!!! 🙂 Thank you so much for stopping by!!

  • Reply
    Leslie L Beale
    May 31, 2016 at 7:19 pm

    This is great advice! I’ve been really struggling with the need to come up with what seemed like a mountain of content for all the various formats out there (blogs, video, checklists, etc.). You make the whole process seem so straightforward! Thanks for sharing

    • Reply
      uncorkyourdork
      June 1, 2016 at 11:11 am

      Woohoo!!!! Have fun getting out there! I hope you can put this to good use!!

  • Reply
    Hannah
    May 31, 2016 at 8:40 pm

    These are all awesome ideas! I think it’s always great to repurpose your ideas and keep things fresh when blogging.

    • Reply
      uncorkyourdork
      June 1, 2016 at 11:10 am

      Thank you Hannah!!! I hope you can put this list to good use!

  • Reply
    Hoshner Reporter
    May 31, 2016 at 8:45 pm

    Thanks for this! Will have to read it a couple of times to absorb all the information.

    • Reply
      uncorkyourdork
      June 1, 2016 at 11:10 am

      So glad you enjoyed it Hoshner!! Thank you for stopping by!!

  • Reply
    The Southern Thing
    June 1, 2016 at 12:14 pm

    Great advice. I’ve been meaning to do this to some of my older posts!

    • Reply
      uncorkyourdork
      June 1, 2016 at 1:44 pm

      So glad to help!!! 😀 Thanks for swinging by!!

  • Reply
    Tally erp 9
    June 6, 2016 at 5:09 am

    Great tips! Thank you for sharing

  • Reply
    Amanda Cross
    June 7, 2016 at 6:25 am

    Loving this post! So many great ideas on re-using old content! I have done a few of these in the past, but I really need to create more freebies this summer! I love this post, and I am definitely sharing!

  • Reply
    Creating a Unique Small Business
    June 24, 2016 at 5:03 pm

    […] Re-work an older piece of content! – Did you post a video, write a blog post or send out a newsletter that had a better than average response rate? Can you create a blog series based on that?  Elaborate on the topic and go into detail!! Remember…the more in depth, detailed and amazingly open your content is…the more your readers will love you.  DON’T HOLD BACK YOUR BEST STUFF!!! […]

  • Reply
    Krista Williams
    August 11, 2016 at 9:16 am

    This is CHOCK full of good bits and advice. Thank you thank you! I actually hadn’t thought of doing this but know I need to get to doing it soon because it’s going to be so impactful. I think the points on Video, and SEO are especially important right now. I love that! thank you! Bookmarking this.
    xo
    Krista
    http://www.hundredblog.com

  • Reply
    Lena
    August 13, 2016 at 4:02 am

    Very useful post. Thank you for sharing.

  • Reply
    New to SEO and Traffic Building? Start Here!
    October 12, 2016 at 3:35 pm

    […] How Reworking Old Content For a New Audience Can Triple Your Traffic […]

  • Reply
    Cindy Caughey
    November 19, 2016 at 7:14 am

    I just found you last night and already I’ve read so much I have info bustin’ out my ears. I *just* started to re-work my blog and Uncork Your Dork is exactly what I need to help me get where I want to be. Thanks so much for all that you share!

  • Reply
    Shawna B.
    November 27, 2016 at 10:59 pm

    Stopping through from Pinterest! I have just started going through old posts but hadn’t thought of doing some of the things you mentioned. Love the idea of lists! Can’t wait to apply what you have shared:) Thank you!

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