GIVE AWAY THE BANK...OR SAVE THE BEST FOR LAST?
THAT is the question!
In fact, that's the question a neighbor of mine asked me just a few days ago.
Ellie and I sat down to chat after she'd been introduced to my site from another neighbor. (Yay word of mouth!! I'm going to be the next J.K. Rowling...I KNOW it!!)
Ellie, who is just about to launch an online version of her female empowerment business, wanted to learn more about creating a subscription product...so we decided to have a coffee date!
We talked about everything from success paths to tech...but one of the FIRST questions she asked was "How do I know what to put up on the blog and what to put inside of the membership? I don't want to jip the members."
PEOPLE AREN'T PAYING FOR YOUR CONTENT...
"Your customers AREN'T actually paying for your amazing knowledge. They THINK they are. But yeah...they aren't."
It took me a while to really understand this in my own business...but your customers AREN'T actually paying for your amazing knowledge.
They THINK they are...
But yeah...they aren't.
Amazing information is EVERYWHERE on the internet.
Have a question?
Try Google. Or maybe YouTube. Wikipedia anybody?
Point is...if someone needs to know ONE thing, they'll have ZERO issues finding that information online.
YOU WANT THEM TO FIND YOUR CONTENT
THIS is why you want your future customers to find YOUR amazing, free content FIRST.
THIS is why you always here the big guys saying "Don't hold back!! Give them your best information! Solve their problems!"
THIS is why you should be doing just that.
If you create a video all about "How to teach Wendell (that's your dog's name...or your boyfriend's) to sit"...but you save the "sitting" part for your paid subscription, you haven't PROVED to your audience that you can solve their problems!
You've only sent them back out into the big, wide, digital world on the hunt for another professional.
SO...WHAT DO PEOPLE PAY YOU FOR?
There are THREE primary reasons your customers are going to pay for your amazing subscription product.
SO...WHERE DO YOU GO FROM HERE?
You're going to be big. I can feel it.
And the BEST advice I can give you, is to wow your readers with some seriously kick-ass content.
So get out there, create a quarter content schedule, and get to postin'!!
Even more important...don't. hold. back.