I remember sitting down to create my first sales page almost 7 years ago. I was launching a local, in person wedding photography workshop. I had some of the biggest names in the DC industry on board...and we were even scheduled to be published in one of the biggest wedding blogs EVER.
Only problem? It was two weeks before the workshop, and we didn't have ANY attendees. I remember staring at my blank WordPress page...not knowing where to start, what to write, how to SELL, how to format, or (if I'm totally honest) WHO the hell I was even talking to!!
My tools were clunky and my pitch was non-existent.
Knowing your customer, their problem and your solution IS ABSOLUTELY the key to creating a high converting sales page...but sometimes the ACTUAL process of creating your page can be just as stressful!
THANK GOD I'm years down the road with hundreds of sales pages and opt-in pages under my belt. I honestly wouldn't recommend the "Hash It Together" learning method to my worst enemy. (I take that back...for my worst enemy that might actually be awesome.)
Instead of letting you spend literally MONTHS of research, trial, and error...I've decided to take the "pain" out of "sales painges" (har har har) and walk you through EVERYTHING I know about how to build them, design them, and write seriously converting copy for them!!